Thursday, 15 March 2012

Paper Comment Cards


Customer feedback is really important.  This classic comment card is one of the easiest ways to collect feedback.

There are challenges to this comment card approach - primarily the challenges of any paper-based system.  Comment cards must be distributed, collected and tabulated in a timely fashion.

Simple, and reliable.  Takes just a couple of minutes to fill out.

I don't like that I have to give the feedback to my waiter, because I might want to give him a bad score.  If I piss someone off, my name and address is right there!  I eat at Gazebo's often and they know me.  I don't want to crap on these people because I have a relationship with them.  You get mostly happy customers on paper comment cards.

A $25 prize once a month...  Nothing to write home about.

I pitty the foo whose job it is to tally these things.  Get the internet working for you!


Do better:

Maybe add a pre-paid stamp so I don't have to hand it to my server.

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