Get Mobile Ready

Oh, Casey's, you casual neighbourhood character, you!  You're still living in the 90s.    We still like you!  We like Ace of Bass!


Your prize is so incredible, it needs celebrating.  A $1,000 gift certificate?  That's an epic night out! And you're doing this 12 times a year?  This is the best prize WE'VE EVER SEEN!

Obviously, this feedback thing is very important to you.  Why not help your customers participate?

Like a fool I typed your URL into my phone's browser.  I should have remembered that in the 90s there were no mobile phones, so you have only a desktop website.  You know what?  For $1000 in drinks I'll do a lot, so I'll memorize your URL and try again from home.

Why not put the URL on my receipt, so I don't have to write commit it to memory or write it down?  You're blowing $12,000 a year on prizes but make it a chore to participate?  Are you doing this to get customer feedback or just so you can attend the wild $1000 parties?

Back at home, your survey your website was down.  That sort of thing was common in the 90s.  An ordinary person would have given up, but the $1000 kept me focused.  I tried later and your website was working!

Your URL just points to your corporate website not to the survey you mention.  After some searching I found the tiny "Customer Survey" button.

After completing your 40+ question exam and providing my mailing address, I'm into the contest.  Fingers crossed!


Be better

Casey's, keep your laid back throwback attitude and pub food - we love you.

You need to accept that most of the people eating in your restaurants own cellular telephones and many of these "cell" phones have miniature world wide web browsers built right in.  Many of them will see your URL and think that (because it is 2012) they should use their phone to complete your survey.  If I can't do it from my phone, at least write your URL on my receipt.

Shorten your exam style survey.